Most people know what it is that their organization does, and some even know how they do it, but few know the "why"--But the key to engaging employees and developing effective training and learning programs must start by establishing the motivation to learn.
Adult learners want to know why they should learn something. Managers who send their direct reports to training need to clearly understand why they should do so if we want them to support the application of that training afterwards.
In corporate training, "Starting with Why" means that instead of beginning our discussion about what learning objectives a program must provide, or how the program might best be delivered, we should first consider why the program exists, and why people would want to participate in it. Clarify why the training outcomes are important in terms of the benefits to both the business and the employees. Then use these benefits in all communications with business leaders and participants to explain why they should actively engage in the training.
During the planning stage of every new training initiative, we should understand the business goals that are driving the project. Ask these questions: How will this project add value to the company? What value will the company get because of this training? (Increased customer satisfaction, increased revenue, decreased returns, decrease in equipment downtime, etc.)
The goal of understanding our WHY isn’t to be good at training – the goal is how well the training helps to achieve business goals.
Come explore the importance of Starting with Why, and how it can help you inspire those you are tasked with developing.
Our facilitators will take you on a journey through the "Golden Circle" and other concepts inspired by Simon Sinek in his award winning leadership book Start with Why: How Great Leaders Inspire Everyone to Take Action. These concepts can be applied to all aspects of your life including your work in the talent development field!
Bob Lewis, LTC Lewis Training and Consulting
Bob has more than 25 years of experience in leadership development. His areas of expertise include strategic thinking, executive coaching, developing strength-based initiatives, and designing performance management systems. His company, Lewis Training & Consulting (LTC) is an Austin-based training company, working with organizations and individuals on leadership development, communication strategies, behavioral interviewing, and assessments. We offer customized training sessions, consulting and coaching with individuals or teams, and retreat and meeting facilitation services.
Tameka is an experienced Grant Manager and Trainer with the belief that staff development, both personally and professionally, is the key to the successful implementation, maintenance and sustainability of any program. Tameka is a Training Specialist at The University of Texas at Austin and Director of Training and Development at Green Advanced Solutions. She also serves as the VP of Programs for the Austin ATD.
Competencies for the Training & Development Profession:
- Managing Learning Programs
- Integrated Talent Management
- Interpersonal Skills
- Business Skills
Click here for more about ATD's Competency Model.
Registration opens July 19th