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  • [Cancelled] Cliff Notes SIG - Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity

[Cancelled] Cliff Notes SIG - Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity

  • 14 Aug 2013
  • 6:45 PM - 8:15 PM
  • The Learning Pad - 10435 Burnet Rd. Austin, TX 78758
  • 12

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Web Analytics 2.0: The Art of Online Accountability and the Science of Customer Centricity
Author: Avinash Kaushik


The Web online marketing and advertising have been revolutionized in the past few years. yet, the approach to using data has remained largely the same as a decade ago. Our summary will show you how doing rigorous otcomes analysis can lead to understanding the impact and economic value of your Web site. The goal is to help you change how you make decisions online so you can think smart and move fast.

The Web, on-line marketing, and advertising have been revolutionized in the past few years, yet the approach tousing data has remained largely the same as a decade ago.

This book will give you a framework that redefines what data means on-line. It will show you how doing rigorous outcomes analysis can lead to understanding the impact and economic value of your Web site. The goal is to help you change how you make decisions on-line so you can think smart and move fast. 

Kaushik is the Analytics Evangelist for Google and author of the best-selling book, Web Analytics: An Hour a Day. He works with some of the largest companies in the world to help them evolve their on-line marketing and analytics strategies to become data-driven and customer-centric organizations. 

This book will help you use data to determine how to market effectively, how to truly connect with your audiences, how to improve the customer experience on your Web sites, how to invest your finite resources, and how to improve your return on investment.

Links to AudioTech.com

About the Cliff Notes SIG:


This group is designed to give busy professionals exposure to best-selling books in the areas of business, learning, development, and related topics.

We start each session by listening to the audio Business Book Summary (with transcript) from AudioTech, and then finish with a participatory group discussion. 

Please note:
  • Advance registration is required (see link on left) to ensure there are enough transcripts for everyone. You can also register by emailing the SIG Leader
  • Bring note-taking supplies. Transcripts will be available but collected back to preserve copyright. (If you wish, you can also order your own copy of the transcript or audio of the book summary from the Audiotech Store.)
  • It is not necessary to read the book before attending the meeting. 
  • Networking begins at 6:45 pm, and the audio review begins at 7 pm. Food and drink are allowed.

CHIP Code: CH7059 | Use for every purchase at the ATD Store

PO Box 13324
Austin, TX 78711

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Event Registration and Cancellation Policy: ATD Austin has implemented Event Registration and Cancellation Policy for its paid events. Event registration fees should be paid online by credit/debit card at the time of registration. If you need to cancel your registration, please contact administration@tdaustin.org. All cancellations are subject to a $10.00 administrative fee. No refund will be given for cancellations made less than 24 hours prior to the event. If you have any questions regarding this policy, please contact ATD Austin.

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