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Cliff Notes SIG - Emotionomics: Leveraging Emotions for Business Success

  • 13 Feb 2013
  • 6:45 PM - 8:15 PM
  • The Learning Pad - 10435 Burnet Rd. Austin, TX 78758
  • 7


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Emotionomics: Leveraging Emotions for Business Success
Author: Dan Hill

Every marketer knows the frustration of the so-called "say-feel gap" - that is, the disconnect between what consumers say versus how they feel and what they will actually do. How can you avoid the say-feel gap? The solution is to adopt a new approach to measuring and managing emotions.

Dan Hill explains that the key to winning over people is to make a sensory-emotional connection through superior creativity and empathy. How? By exploiting the latest breakthroughs in brain science to transform how companies conduct business in the 21st century.

Yet, this approach doesn't require the use of expensive state-of-the-art hardware. According to Hill, the key is to use facial coding, a research tool so powerful that the CIA and FBI both rely on it. It works because even a person born blind signals his or her feelings to others using the same facial muscle movements.

Hill is a recognized authority on the role of emotions in consumer behavior, and an expert in applying facial coding to business issues. He is the author of About Face: The Secrets of Emotionally Effective Advertising, as well as the founder and president of Sensory Logic, a research-based consultancy that specializes in helping to enhance companies' sensory-emotional connection with consumers. 

This book will give you a practical tool for navigating the emotional dynamics that ultimately determine your company's sales, productivity, and profits.

Links to AudioTech.com

About the Cliff Notes SIG:

This group is designed to give busy professionals exposure to best-selling books in the areas of business, learning, development, and related topics.

We start each session by listening to the audio Business Book Summary (with transcript) from AudioTech, and then finish with a participatory group discussion. 

Please note:
  • Advance registration is required (see link on left) to ensure there are enough transcripts for everyone. You can also register by emailing the SIG Leader
  • Bring note-taking supplies. Transcripts will be available but collected back to preserve copyright. (If you wish, you can also order your own copy of the transcript or audio of the book summary from the Audiotech Store.)
  • It is not necessary to read the book before attending the meeting. 
  • Networking begins at 6:45 pm, and the audio review begins at 7 pm. Food and drink are allowed.

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