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  • Cliff Notes SIG - Get Lucky: How to Put Planned Serendipity to Work for You and Your business

Cliff Notes SIG - Get Lucky: How to Put Planned Serendipity to Work for You and Your business

  • 09 Jan 2013
  • 6:45 PM - 8:15 PM
  • The Learning Pad - 10435 Burnet Rd. Austin, TX 78758
  • 12

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Get Lucky: How to Put Planned Serendipity to Work for You and Your Business
Authors: Thor Muller & Lane Becker


As the pace of change accelerates and the volume of information explodes around us, we are under incredible pressure to connect just in time with the people and ideas we need to thrive. In this environment, it's impossible to plan our way to success. No matter how smart we are, there will always be factors beyond our sight and outside our control.

And yet, surprisingly, it's this very uncertainty that lies behind one of today's key drivers of success: luck.

It turns out that luck doesn't just happen by chance. Rather, the best kind of luck - those unexpected discoveries known as serendipity - is the luck that we attract to ourselves. Even if we can't predict when serendipity will strike, we can court it and prepare for it when it shows up. And when it does, thanks to this summary, you will know what to do.

Muller is the co-founder and former CTO of Get Satisfaction, a groundbreaking on-line customer community platform used by more than 65,000 companies. Becker co-founded Get Satisfaction as well as Adaptive Path, the world's first user experience design firm.

This book builds on the research of scientists and the behaviors of some of the smartest entrepreneurs to demystify "planned serendipity" - the ability to harness unexpected discoveries - and distills it into 8 skills you can hone to make serendipity work for you.

Linksk to AudioTech.com

About the Cliff Notes SIG:


This group is designed to give busy professionals exposure to best-selling books in the areas of business, learning, development, and related topics.

We start each session by listening to the audio Business Book Summary (with transcript) from AudioTech, and then finish with a participatory group discussion. 

Please note:
  • Advance registration is required (see link on left) to ensure there are enough transcripts for everyone. You can also register by emailing the SIG Leader
  • Bring note-taking supplies. Transcripts will be available but collected back to preserve copyright. (If you wish, you can also order your own copy of the summary from the Audiotech Store.)
  • It is not necessary to read the book before attending the meeting. 
  • Networking begins at 6:45 pm, and the audio review begins at 7 pm. Food and drink are allowed.

CHIP Code: CH7059 | Use for every purchase at the ATD Store

PO Box 13324
Austin, TX 78711

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Event Registration and Cancellation Policy: ATD Austin has implemented Event Registration and Cancellation Policy for its paid events. Event registration fees should be paid online by credit/debit card at the time of registration. If you need to cancel your registration, please contact administration@tdaustin.org. All cancellations are subject to a $10.00 administrative fee. No refund will be given for cancellations made less than 24 hours prior to the event. If you have any questions regarding this policy, please contact ATD Austin.

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