Cliff Notes: Made to Stick: Why Some Ideas Survive and Others Die

When
12 Sep 2012
6:45 PM - 8:15 PM
Location
The Learning Pad 10435 Burnet Rd Austin, TX 78758
Spaces left
11

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Made to Stick: Why Some Ideas Survive and Others Die By Chip Heath and Dan Heath

In a perfect world, only good ideas and stories would stick in people’s minds and change their behavior. However, many bad ideas and false stories are stickier.

[Demonstrates examples that stick versus common business communication that don’t. Discuss principles for making communication “sticky.”]

ABOUT CLIFF NOTES CLUB SIG

The SIG allows you to review a book's content quickly via audio and join in active discussion with the group. Attendees then have the opportunity to decide if buying a book for in-depth reading would complement learning strategies or workplace training and management teams
Networking begins at 6:45 pm and the audio review begins at 7 pm. Food and drink are allowed
Advance registration is required to ensure there are enough transcripts for everyone. Bring note-taking supplies; transcripts will be available but collected back to preserve copyright. You may order your own copy of the transcript or audio of the book summary from Audiotech Book Summary.http://store.audiotech.com/search.cfm
Please RSVP if planning to attend to star7fisher@aol.com or register through the Austin ASTD website www.austinastd.org

Note: It is not necessary to read the book prior to attending the meeting

ATD Austin | P.O. Box 13324 Austin, TX 78711 | Email Us | Chapter ChIP Code CH7059

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