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  • The Measurement Map: Align Training to Your Business Needs

The Measurement Map: Align Training to Your Business Needs

  • 16 Jun 2021
  • 8:30 AM - 10:00 AM
  • Zoom meeting link provided upon registration


Registration is closed

Event Details

Just thinking about measuring business impact often creates a heightened sense of anxiety among L&D professionals. Why? A recent survey found that 96% of learning leaders want to measure impact, but only 10% are doing it. One of the top reasons was lack of confidence in knowing what and how to measure.

This session is designed to boost your confidence and provide you with a tool and a repeatable process to use to get aligned with the business. Through examples and practice, participants will be introduced to the Measurement Map™ that visually depicts the causal chain of evidence between training and business goals.

After this session, participants will be able to:

  • Explain how a Measurement Map™ creates a “causal chain of evidence” between L&D investments and business outcomes
  • Discover how a Measurement Map™ defines “what to measure” to show impact
  • Create a simple Measurement Map™

Join us to learn how the award-winning Measurement Map™ just might become the best tool in your measurement toolbox.

** All ATD Austin Professional Development Workshops are recorded and made available on-demand. If you cannot attend in-person, register to receive the workshop recording link.**


8:30 am - 8:45 am Virtual Networking
8:45 am - 9:45 am Workshop
9:45 am - 10:00 am Q&A and ATD Austin News

Meet Your Presenter

Bonnie Beresford, is an industry-recognized human capital strategist, performance consultant, speaker, and author. She leads the learning and performance analytics practice at GP Strategies, guiding measurement strategies for clients, from Fortune 500 to non-profits. With over 20 years of experience working with human capital data, her hallmark is linking investments in people to measurable business outcomes. Her award-winning business impact work has been recognized by ATD, CLO Magazine, Training Industry, and Brandon Hall. Bonnie holds a Ph.D. in human capital management from Bellevue University and an MBA from Wayne State University.

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