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  • Professional Development Day: Persuasive Phrasing for Learning

Professional Development Day: Persuasive Phrasing for Learning

  • 04 Nov 2016
  • 9:00 AM - 12:00 PM
  • New Horizons Computer Learning Center, 300 E. Highland Mall Blvd., Suite #100, Austin, TX 78752
  • 8


Registration is closed

Seating is limited... reserve your spot TODAY!

Program Description:

Imagine how much easier your job would be if people quit resisting your efforts to improve their working life and have them comply with expectations and regulations.

What if you applied the secrets top marketers and salespeople use to overcome resistance?

What if, instead of carrot-and-stick methods, or trying to appeal to logic, you tapped into their current motivation structures to lead them to and through the learning process?

How much easier would your life be?

Logically, we know why they would benefit from your program, and they may even rationally accept the benefits of learning, but they still have resistance and they lack true motivation. This is because it isn’t their rational brain that motivates them.

In our half-day together, we will begin by separating learning from motivation. We will also recognize that most people have conversations in their head, and that how the rational mind “speaks” is quite different from how the subconscious mind “speaks.” Then it’s only a matter of understanding the language patterns of the subconscious and soon you will find people eager to engage in the programs you create and develop.

Before we get to the fun phrases that allow us to slip past their resistance, we will address the issue of Self Hugging with a quick introduction to the 16 Core Desires (or WHYs), so that you will be able to craft your message in a manner that appeals to them instead of you.

And then we will dive into key phrases you can use to develop a desire to engage, stay engaged, and even remember and apply what they’ve learned. We will even take the time to begin crafting your persuasive phrases, so that you will be enjoy eager, smiling faces when you announce your next program.

You already know what they need to learn, and you’ve studied best practices, and now you’re ready to begin speaking to them in a way that motivates and engages. The only question remaining is when would now be the best time to sign up for Persuasive Phrases for Learning?

This is a hands-on workshop.
Participants will need to come ready to immediately apply what they learn in their corporate training and eLearning programs.

Competencies for the Training & Development Profession:

  • Managing Learning Programs
  • Instructional Design
  • Training Delivery

Click here for more about ATD's Competency Model.

About the Speaker - Jonathan Peters, PhD:

Jonathan Peters, PhD asks what lies behind the decisions people make. And why is it so hard for companies to tap into these motivations. As an international speaker he has worked with organizations wishing to reach prospects, communicate with current customers, and create loyal, committed fans.

As a certified consultant in the Reiss Motivation Profile, Dr. Peters has shown organizations their blind spots when it comes to Wooing customers. Once we understand what motivates target audiences, we can then compel them play with us.

Dr. Peters has ghostwritten close to 50 books, and written several under his own name, including the Amazon number-one bestseller, Cavemen Can’t Market. In each iteration, he matches the voice of the author while conveying their message to their target audience.

Besides traveling speaking in the US and Australia, he has maintained his position as an adjunct professor at the University of Nevada, where he prepares senior-level business students for their professional lives.

Clients Include: University of Nevada, Las Vegas, Association for Small Business Development, Southwest Airlines, WorldDoc, Sons of the Flag Foundation, Kettering Foundation, HealthMarketInsights.

Accolades:  Number-one bestselling author, internationally recognized speaker.

Contact: jp@jonathanpetersphd.com

Workshop Pricing:


Because of limited seating and the popularity of this session, this workshop will sell out. Secure your seat by registering TODAY!

Current Chapter Members



Please email our VP of Professional Development, Monica Cornetti at: pro_dev@tdaustin.org with any questions about this workshop.

CHIP Code: CH7059 | Use for every purchase at the ATD Store

PO Box 13324
Austin, TX 78711

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Event Registration and Cancellation Policy: ATD Austin has implemented Event Registration and Cancellation Policy for its paid events. Event registration fees should be paid online by credit/debit card at the time of registration. If you need to cancel your registration, please contact administration@tdaustin.org. All cancellations are subject to a $10.00 administrative fee. No refund will be given for cancellations made less than 24 hours prior to the event. If you have any questions regarding this policy, please contact ATD Austin.

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