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Lunch and Learn: Woo With Words--Persuading Them to Learn

  • 09 Sep 2016
  • 11:30 AM - 1:00 PM
  • New Horizons Computer Learning Centers, 300 E Highland Mall Blvd #100, Austin, TX 78752

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Woo With Words: Persuading Them to Learn

Do you remember that one program you created or delivered? You know, the one you worked so hard on? Can you also remember how you felt when all you got back were blank stares? Or the inane questions they asked? Or maybe they actively resisted learning in the first place. You probably believed they were being obstinate, rebellious, or just plane stupid.

But what if, instead, you knew a few secret phrases used by the best marketers and persuaders, and you use those phrase to compel learning, to put smiles on their faces, and get them to  engage? 

You see, you’re reading these words, wondering what this program will be about, and you find yourself wanting to attend this luncheon to learn how to slip past their resistance and successfully engage their minds. 

In our Septemper luncheon, Jonathan Peters, PhD, will let you in on 3 language patterns--rarely revealed--that you can use in your live and virtual programs to successfully persuade learners to make a decision or take an action. Imagine how much happier you’ll be without the stress of resistance. You might even smile when your supervisor recognizes what you’ve accomplished. And all you have to do now is decide now to attend the luncheon. 

(But wait, there’s more. Besides giving you those 3 language patterns, Jonathan will demonstrate how he guided you to make this design)

(Oh, and he’ll let suggest how you can use the “but wait, there’s more” pattern in talent development)

(And he might even share with you why you are reading these parenthetical statements:)



Jonathan Peters, PhD, is the Chief Motivation Officer at Sententia. He has spent over a decade studying the science and art of motivation and persuasion. As a speaker, he has helped audiences from Melbourne, Australia to Augusta, Maine more effectively communicate with their customers and team-members. As a writer, Jonathan continues to write persuasive copy on the side, but his main focus these days is making corporate training and learning fun, memorable, and successful. 

Jonathan has authored four books, including Cavemen Can’t Market, and has ghostwritten 51 books. He is also an adjunct professor at the University of Nevada, Las Vegas. 

Competencies for the Training & Development Profession:

  • Managing Learning Programs
  • Integrated Talent Management
  • Interpersonal Skills
  • Business Skills  

Click here for more about ATD's Competency Model.

Registration opens August 11th

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