NOTE: Register by May 18 to reserve a lunch.
In the training world we talk a lot about evaluating our efforts, but what does that mean? How can we connect training inputs to some sort of business outcome and be certain those outcomes resulted because of training?
Further, how can we be certain our evaluation efforts provide training and business stakeholders with relevant and insightful information from which reliable conclusions can be made?
This session provides participants with a holistic evaluation approach, which treats each training initiative as unique and sets the stage for a sound, logical evaluation framework. This general approach will provide clear direction for each of seven evaluation project phases as well as some practical tips for executing each phase in the business setting. Particular attention will be given to logic modeling and framing evaluation questions to set the stage for evaluation success.
In this session you will be able to:
- Describe the seven evaluation project lifecycle phases
- Differentiate between evaluation and data collection
- Define the need for a robust training evaluation strategy
Competencies for the Training & Development Profession:
Click here for more about ASTD's Competency Model.
About the Speaker:
Scott R. Frasard, Ph.D. helps learning organizations speak the language of business through the development and use of sound measurement and evaluation strategies. These strategies allow learning organizations to tell the story of how they provide tangible, measureable, and impactful results on business goals and operations.
Central to Scott's work is the moving focus of measurement and evaluation away from "What do we want to ask?" towards the more important "What do we need to learn?"
Dr. Frasard is the Global Manager of Training and Measurement & Evaluation at eBay, Inc. He holds a Ph.D. in Adult Educaiton and a M.Ed. in Adult Education with an emphasis in Human Resources and Organizational Development from The University of Georgia, and is currently completing a second master's degree in evaluation and statistics from the University of Illinois - Chicago. He has presented papers at several national and international conferences such as The Academy of Human Resource Development, Adult Education Research Conference, and The International Conference on Knowledge, Culture, and Change in Organizations, including a keynote speech at the Learning@Work conference in Sydney, Australia. He serves on the editorial board for The Journal of Leadership and Organizational Effectiveness and reviews manuscript submissions for journals and conferences such as The Academy of Management and The American Evaluation Association.